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Display & Design Case Study
paradICE gelateria | Birmingham


paradICE gelateria | Birmingham

Located in the heart of Birmingham’s Harborne parish, husband and wife team Bipin and Nishma Patel recently chose a previously derelict retail unit to become home to the new ParadICE Gelateria. The complete range of equipment installed at ParadICE Gelateria has given the duo the capability to offer customers a wide range of freshly made artisan gelato, soft serve ice cream, hot beverages and indulgent cakes and desserts.

Alan Roberts, Sales Manager, Carpigiani UK

“When I first met Bipin and Nishma, they were both very excited about the prospect of opening their own Gelateria. We discussed initial ideas, examined plans and came up with a number of concepts which we could build on to create the final proposal and move the venture forward.”

Bipin Patel, Proprietor

“We knew from the very beginning that we wanted ParadICE Gelateria to combine a quality look and feel with the latest in equipment, frozen storage and luxury furnishings. A clean, bright space with large floor to ceiling windows and doors at each end, were instantly complemented by some of the finest fixtures and fittings specified from Carpigiani suppliers. The showpiece of the gelateria however is the vivid, exciting colours on the innovative LED Lighting System, running the length of the counter. With over 24,000 shades of colour, we are able to alter the feel of ParadICE to suit the time of the day or even the season. For example, we use welcoming pastel shades during the day and vibrant electric shades in the evening to change the feel and atmosphere. What’s more, as the first site in the UK, to use the system, we are delighted with the outcome and the endless possibilities it creates.”

“I would have no hesitation in recommending Carpigiani to anyone looking to set up their own gelato business, or looking for expert assistance with the latest in shop fit and design options.”