What’s New?
It’s no surprise that functional ingredients are trending, food with benefits has been on the cards for quite a while and a certain ‘virus’ has accelerated this movement somewhat. A shift from healthy food to food with health benefits has seen a raft of new ingredients come to the fore and we’re seeing fortified food and drink products hitting the shelves as well as a boost in the usage of the fruit and vegetables that contain some of these benefits in abundance. Immunity has understandably been a key focus and vitamins C & D as well as Zinc are finding their way into many foods and drinks.
