From humble beginnings selling shakes in his dad’s store, to creating a dessert parlour empire with four sizeable venues across Sheffield and Wakefield, Rassam Ali is a very forward thinking entrepreneur. Seizing the opportunity to create soft serve shakes from the tender age of 14, Rassam’s Creamery is now above the door of one of the UK’s largest dessert parlours.
"I saw the opportunity for shakes and desserts in the UK and after starting small with my first shop in Sheffield in 2015, the interest from customers has just grown and grown, so much so that the new store in Wakefield is the biggest we’ve ever opened and I think is one of the biggest dessert parlours in the UK. For this store, we had to get everything right, I wanted it to be visually stunning and to have the best equipment. So, for this one, we spoke to Carpigiani."
Rassam’s Creamery in Wakefield boasts the IFI Cloud display units whose unique design ensures exceptional visibility and makes the gelato appear as if floating on a cloud. Bespoke cabinets and a mocktail bar also designed by IFI, as well as Rassam’s signature LED lighting, ensure the venue is a visual delight.
"I worked with the team at Carpigiani to design the store, I wanted something impressive to really showcase the desserts we create here and I also needed a hard working soft serve machine as we get through hundreds of thickshakes, sundaes, pancakes etc., every day. The Carpigiani XVL1 soft serve machine is amazing, it gives us the capacity we need, it’s easy to clean and our soft serve tastes amazing. We have a substantial menu, about 30 pages but our most popular products are the thickshakes and freakshakes. They are all made to order, and for that we need soft serve produced on demand, with perfect consistency every time."
Running a delivery service from the new Wakefield store as well as branching out into franchising, the future for Rassam’s Creamery looks bright.
"I’ve now decided to also grow my business via franchising and will be getting that underway soon. I’ve really enjoyed working with Carpigiani on this project and I plan to use them in all of my stores going forwards, when you work with the best equipment, you create amazing desserts and customers keep coming back, it’s as simple as that."
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