Drinks & Shakes Case Study

VUE Cinema | Bedford

Drinks & Shakes Case Study

Vue Entertainment, a leader in the out of home entertainment sector in the UK, has won numerous accolades for its services and innovations since it opened its first cinema in 1989, and now boasts 843 screens at 87 sites across the UK & Ireland. July 2017 saw the opening of the latest Vue, situate in heart of Bedford town centre, with a modern, luxurious design that highlights the company's commitment to the ongoing growth and development of its premium entertainment experience.


Jamie Graham, National Retail Manager for Vue Entertainment explains:

"Our Bedford site opened in July this year, and is the first where we have integrated our newly expanded range of food and drinks - reflecting our forward thinking approach - these are the kinds of high quality offers that will be seen in all our venues in the future. We have 87 sites across the UK & Ireland, from Exeter to Inverness, and our business model is all about quality and innovation. We work hard to reflect our customers' behaviour and motivations so that they get the experience they are looking for. We offer the latest technological innovations and comfy seating, and recognise that our premium food and drink offering is a crucial point of difference."



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