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Autumn is a favourite season for many people. Often described as the “season of mists and mellow fruitfulness” it’s the time of the year when nature can provide some incredible landscapes and tastes. If you have an ice cream shop then autumn offers some fantastic marketing opportunities that can help your business to make the transition from the summer to the winter months.

Most of us enjoy eating ice cream – it’s a treat, can be a reward and frequently features in moments of celebration. However, did you know that eating ice cream can actually make you happier? No, it’s not just a marketing ploy or a clever advertising story but something that has actually been backed up by science. Ice cream is not only something that we like to consume but it can boost happiness levels too.

From Instagram to the mainstream media, the freakshake has done what few other sweet drinks ever have and achieved an impressive level of fame. If you’re not sure what you’re supposed to be looking at when it comes to freakshakes, they are essentially multicoloured, over the top hyper-milkshakes that frequently come piled high with scoops of everything, from cream and biscuits to cherries and chocolate. Freakshakes are not just a social media phenomenon because they look good but because they taste fantastic too – especially if you have a sweet tooth. So, where did they come from?

Commercial ice cream display units are not new technology but they have a lot of benefits for anyone looking to establish or improve an ice cream business. If you’re considering investing in this technology for your enterprise there are a number of features that ensure you’ll see a positive return on your investment.