Autumn is a favourite season for many people. Often described as the “season of mists and mellow fruitfulness” it’s the time of the year when nature can provide some incredible landscapes and tastes. If you have an ice cream shop then autumn offers some fantastic marketing opportunities that can help your business...

Most of us enjoy eating ice cream – it’s a treat, can be a reward and frequently features in moments of celebration. However, did you know that eating ice cream can actually make you happier? No, it’s not just a marketing ploy or a clever advertising story but something that has actually been backed up by science....

From Instagram to the mainstream media, the freakshake has done what few other sweet drinks ever have and achieved an impressive level of fame. If you’re not sure what you’re supposed to be looking at when it comes to freakshakes, they are essentially multicoloured, over the top hyper-milkshakes that frequently...

Commercial ice cream display units are not new technology but they have a lot of benefits for anyone looking to establish or improve an ice cream business. If you’re considering investing in this technology for your enterprise there are a number of features that ensure you’ll see a positive return on your...