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At this time of year the burning question isn’t choosing between ice cream or gelato but whether you should be eating either of them at all. Winter is traditionally a season of hot soups and warming puddings, as opposed to a season when we’re looking for a cooling treat. However, it’s actually also the perfect time of year to enjoy an ice cream or a gelato – whichever you prefer – and there are some very good reasons for this.

Ice cream is a dessert that everyone seems to love. However, there is no doubt that it’s more challenging to sell when the weather is cold. So, does that mean that you should shelve this product during the winter months? Ben & Jerry’s might be one of the most famous ice cream brands in the world and the Vermont based business sets a good example in terms of selling ice cream all year round. And when it comes to winter, Ben & Jerry’s doesn’t back off – in fact, it’s at this time of year that the ice cream pioneer has historically gone into overdrive.

Ice cream is a delicious treat all year round and if you’re a fan then no doubt you’re always looking for new ways to enjoy it. If you love a cone in the summer then why not opt for something new this winter by creating an affogato to try as a dessert? It’s sophisticated, simple to make and is a fantastic way to enjoy your favourite ice cream all year round.

Although winter has officially arrived that doesn’t mean that ice cream sales have to disappear. One of the benefits of ice cream is that it is a product that can be enjoyed all year round. Although sales are always much higher in the summer months they can still be very healthy when autumn and winter arrive. If you have an ice cream business there are a number of simple ways that you can capitalise on winter ice cream sales.