Soft serve season has officially arrived. For businesses looking to add extra revenue with takeaway or eat-in, soft serve can be extremely profitable while taking up hardly any room at all.
Classic espresso martinis and cosmopolitans may be a staple that will never go out of fashion, but with the saturation of the cocktail market, consumers are constantly looking for something new. The worldwide cocktail market is currently valued at over £68 million. According to the Guardian, 7.4 million people opt for a cocktail when at a bar or restaurant – up 13% compared to pre-lockdown figures – with 43% of that indulging at least once a week. Keeping on top of trends and standing out from the crowd has never been so important. We’ve broken down 6 of the biggest trends in cocktails right now.